Natural Camouflage: True-to-nature camo prints make a comeback

Camo has been popular in fashion and art often with an anti-war message.  A key period in the history of camo in fashion is the '60s counterculture movement. Hippies purchased fatigues from Army and Navy surplus stores wearing them as symbols to protest against the war. Continued by punk, hip hop, and other street style movements, even today, Camo is a print representing youthful and rebellious spirit.

Camo prints originally made to blend in with natural surroundings, today it makes people stand out amongst the crowd.

Camouflage will never go out of fashion. All we, as surface pattern designers have to do, is make it more interesting from one season to another. Click here to see examples (not available on mobile)


This year there has been a shift in focus for health and wellness, as we seek calm and solace in the home during lockdown. The ever popular floral will be hand drawn, painted and coloured in pastel palettes. This style is doodled, cutout shapes/collage, and digitally manipulated.

Scaled from super large to ditsy, repeated in allover and free flowing styles as well as placements and the classic brick repeat.

This coming season is all about embracing nature so look out for wild and rare flowers and traditional botanical illustrations. Minimal foliage, grasses and leaves. Perfect for homewares, soft furnishings and apparel. Click here to see examples (not available on mobile)

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